this is Sweden 4.0
Our fourth collection features the signature this is Sweden birch print, a play between 50's bed linen with hand embroidered lace set against technical fabrics from Swiss textile manufacturer Schoeller, jewelry from designer Göran Kling and wooden accessories by carpenter Moa Brännström Ott. Every detail and seam has a story, stories of two refugee kids growing up in Sweden. Welcome to the world of this is Sweden.
Photography John Jamal Gille ColombusHairstyling & Makeup Paul EdwardsAll clothing this is SwedenAssistant Etchell DorkeenoProduction and AD this is Sweden & Saved by Bravado