We are thrilled to bring this is Sweden to New York. Showcasing our vision of Sweden and challenging the perception of Swedishness to a new audience is a big and deal for us.
Our SS19 collection features the signature this is Sweden birch print, a play between 50's bed linen with hand embroidered lace set against technical fabrics from Swiss textile manufacturer Schoeller, jewelry from designer Göran Kling and wooden accessories by carpenter Moa Brännström Ott. Every detail and seam has a story, stories of two refugee kids growing up in Sweden. Welcome to the world of this is Sweden.